SOCIAL MEDIA INFLUENCERS Part I by Teresa Inge

What is influencing and who are influencers?

Influencing can be applied to any individual who can influence behavior in their followers through influencer marketing. 

What is influencer marketing?
Influencer marketing is used with influential social media accounts to promote products. Influencers typically have a large following and a reputation for expertise on a topic. Marketing is based on the high trust social influencers have built up with their followers. Their recommendation is social proof of a brand’s validation.