What is
influencing and who are influencers?
Influencing can be applied to any individual who has the ability to influence behavior in their followers through influencer marketing.
What is influencer marketing?
Influencer marketing is used with
influential social media accounts to promote products. Influencers are typically people with a large following and a reputation for expertise on a topic. Marketing is based
on the high amount of trust that social influencers have built up with their
followers. Their recommendation is social proof of a brand’s validation.
